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Group Marketing Manager


This is a Full-time position in Mont Belvieu, TX posted September 3, 2021.

Plan and execute B2B multi-channel marketing campaigns targeting small
– to -mid-sized business leaders, brokers and influencers, in effort to generate new business leads and opportunities.

Create engaging, valuable content that demonstrates expertise and leadership, generates leads, and that can be used for customer engagement.

Partner with internal SMEs and leverage internal and external research and data insights to continually advance B2B thought leadership.

Work closely with agency partners to support high-quality campaign development and activation, keeping pace with best-practices and new approaches Develop group messaging and positioning that attracts, engages and helps to solidify new business sales and opportunities, including on the Web, social media, email, and sales collateral and presentations.

Foster engagement and partnership across internal stakeholders and collaborators, including sales, training, underwriting, and legal teams.

Track marketing campaign effectiveness and uses data to inform and guide new/evolving tactics that result in effective lead generation and/or customer retention.

Qualifications SKILLS & EXPERIENCE Excellent written and verbal communication skills to develop effective marketing communications for target audience.

Experience in developing and executing marketing campaigns for a complex industry, ideally in the group/B2B marketing and sales environments.

Ability to multi-task in order to handle a number of projects at once, while remaining flexible to changing business requirements and priorities.

Experience in content marketing, digital marketing and social media channels to reach and engage business decision-makers and/or brokers, including analytics.

Adept at collaborating with multiple stakeholders and partners on projects, including external agencies.

Works with urgency in fast-paced sales-driven environment; Strong project management skills to ensure timely delivery and to meet business and sales needs and expectations.

Proficiency in Microsoft Office (Outlook, Word, Excel, PowerPoint) with a good sense for presentation, layout, and design.

MINIMUM EDUCATION REQUIRED Bachelor’s degree required; preferred degree in marketing, communications or related major.

5-8 years of solid experience in marketing.

Experience in Business-to-Business (B2B), influencer and/or broker marketing environments.

Insurance and/or employee benefits experience a plus.