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02 Denny’s Inc.: Copywriter

02 Denny's Inc.

This is a Full-time position in Irving, TX posted September 18, 2021.

Essential Functions (Key Responsibilities)Effective and timely development of on-brief TV/Video/Content/Promotional creative ideasDeliver a range of innovative ideas across different verticals and non-traditional channelsDevelop insight-driven content designed to resonate with the multicultural consumer targetHigh-quality conceptual thinking that simultaneously builds the brand and drives retail trafficPresentation of ideas to internal and external stakeholders ability to persuade and inspire your audience around your creative visionParticipate and contribute in brainstorming sessionsA range of copy asks including TV scripts, manifesto writing, print / digital display copy, social post copy, menus /merch naming, and descriptive copyRecommend and work with outside creative resources, including production companies, vendors, photographers, and freelancers to craft & deliver ideas beautifully & thoughtfullyPlay an active role in bringing a positive dynamic to the internal agencyCollaborate fully with internal management, brand engagement, and field marketing teamsAssignments as requested.Education and Experience RequirementsEducation:Bachelor’s degree required, preferably in advertising, communications or a related fieldExperience:Solid foundation in the creative space supported by at least 5-7+ years’ experience.

Firm understanding of TV/Video/Promotional/Content practices with a proven track record of developing and executing successful campaigns in a fast-moving environment.Required Knowledge and SkillsSuperior leadership skillsTV backgroundSuperior understanding of advertising and marketingWork fluidly in a fast pace and dynamic environment with multiple projects at onceSolutions-oriented; always has solutions inmind when managing upPolished communication and presentation skills, demonstrating a clear vision of how the work addresses the challenge set forth in a creative brief Denny’s, Inc. is committed to providing equal employment opportunity for all persons regardless of age, race, creed, color, national origin, citizenship status, religion, sex, sexual orientation, gender identity, disability, genetic information, military or veteran’s status, criminal background, or any other characteristic protected by Federal, State, or local law.ÂApplicants requiring reasonable accommodation for any part of the application process should contact 864-597-8000.